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The "Big 5" Breakthroughs In Business Life
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On Tuesday of this week I attended a private, invitation only business seminar in Washington DC hosted by Dan Kennedy. It was quite an event (more on that in a minute).
For those of you who did not register for my private Tele-Seminar last week you missed out, BIG time...
For those who did register, I made available $798.89 dollars worth of PURE money making information (delivered directly to your door step) from Dan Kennedy, absolutely FREE.
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Just make sure you come back to read this week's edition of The Home Business Insider. I want to give the inside scoop on this private seminar I was at. Go ahead and grab your FREE gift right now. I'll wait right here for you…
As I flew into the nation's capital, I got an incredible glimpse of the Pentagon and the White House from the plane. It was a picture perfect day. It's been a while since I've seen the White House.
I don’t know about you, but seeing the White House is always a moving experience for me. Makes me appreciate how fortunate we are to live in this country.
So anyways, the title of this "one time only event" in DC was...
The "Big 5" Breakthroughs In Business Life:
How ANY Entrepreneur Or Sales Professional Can Multiply Income By At Least 10x Almost Overnight AND Own More Autonomy, Independence And Security Than Ever Before.
Great a title, huh!?
Well, I've decided I'm gonna "share my notes" with you from the seminar. There is no doubt in my mind you will be able to pull something meaningful from these "Big 5" Breakthroughs.
Hey, I traveled 2000 miles to get what you're about to get in the next 10 minutes. You lucky son of gun you… ;)
Dan wen't pretty quick so my notes were a bit scribbled. Do th%e bEst# y0u ca&n to folLow alon-g,, oK? (just kidding).
There will be not points for grammar here. I've even included an example for you with each of the "The Big 5" Breakthroughs. So lets go...
"Big 5" Breakthrough # 1:
Who Is Your Business For?
Huh!?
Do you know? Believe it or not, most don't...
Being real specific and targeted about who your customer or prospect is opens up huge doors and allows you to become a specialist in our area. Most businesses try to be all things to all people.
Case in point: A 'general' store makes no money but a store that sells a very special, unique type of cake with organic ingredients imported from a special farm in Iowa is sought after and has almost no competition.
Get it? It specializes.
Example: Holiday Inn
Holiday Inn is dying a slow death. They do not know who their customers are anymore. They don't target anyone. One minute you see a commercial targeting business travelers, the next, a $69 dollar a night special package targeting families going to Disney World...?
Ritz Carlton on the other hand knows exactly who their customers are. It is the affluent market. And they can ask whatever price they want, whenever they want. And they can get it. Period.
They get it because they know who their business is for and exactly what their customers want. As a result, they can then deliver, every time.
If you don't know EXACTLY who your business is for, how on earth can you deliver your solution to them?
"Big 5" Breakthrough # 2
What Is Your Business?
Most business owners and entrepreneurs define their business too narrowly. They focus only their products and services. The BIG income leap comes when you focus on solutions, aspirations, and experiences.
Example: Starbucks
Starbucks does not sell coffee. Nope. Not in the coffee business. You read that right. They are in the "Third Place Business." And they'll even admit it…
1st place = Home
2nd place = Work
3rd place = Starbucks
It's a place people go for socialization, escape, to get work done, atmosphere, productivity, etc. Its an expereice. Oh, and by the way…They sell coffee.
Get it? Heck, even I work at Starbucks a day or 2 a week for an atmosphere change with no distractions. As a matter of fact, I'm writing this newsletter at Starbucks right now. See that? Double espresso please!
When you know what your business is you can then, and only then, increase the value of every customer you get. This is where the BIG income leaps come in.
"Big 5" Breakthrough # 3
Positioning For Power
Sounds dangerous, huh?
This is the bridge between # 1 and # 2. When you know your who and you know your what you can position your business for power and eventually market share.
Example: Subway
Subway changed from the fast food, sandwich business to the weight loss business. Did you notice? Just ask Jared. They don't sell sandwiches. They sell weight loss...
A new who and a new what is positioning. Subway repositioned itself. They focused on the psychology of the customer not their stuff and they revolutionized their entire business.
"Big 5" Breakthrough # 4
Where Is Your Business?
You no longer have boundaries in your business except the ones you create. Boundaries no longer apply and if you're only doing business in your local area you are leaving a small fortune on the table.
Example: 1(800) Flowers.
You realize you can get flowers anywhere in town right? You pass by a dozen options a day. So why do people insist on going online to buy from 1(800) Flowers? Hmmm...
Because 1(800) Flowers has properly positioned itself with NO boundaries and a great marketing strategy allowing us all to believe that this is a much better, more convenient option. They know where their business is. Its everywhere. And its positioned for power.
Big 5 Breakthrough # 5
Price Elasticity
People think people buy things based on price. Dead wrong. Seriously.
Get this…
Did you know in a recent poll that 75% of people polled did not even place price in their top 5 reasons as to why they didn’t buy? Fascinating...
Often times it is your attitude about price that gets projected onto the customer. As a matter of fact, 20% of people will buy a premuim price (higher price) option, IF you offer it to them. It has a higher perceived value.
Business is about finding a who, who is NOT restricted by price.
In order to do that, you need to actually know who your business is for (# 1), what your business is (# 2). Then it can be positioned for power (# 3), and it will have no boundaries (# 4).
With me?
Then, and only then, you can find the who, who is NOT restricted by price (# 5)
Think about this. Read The "Big 5" Breakthroughs again and again. Print it out. It will give you a great deal of clarity for your business and allow you to be razor sharp in your marketing efforts so that you too can...
Multiply YOUR Income By At Least 10x Almost Overnight AND Own More Autonomy, Independence And Security Than Ever Before.
Take action. See you next week…
Your partner on the inside,
Andrew J. Cass
Home Business Development Expert
(212) 969-9930
www.TheHomeBusinessInsider.com
P.S. I hope all of you who attended my FREE Lead Generation Tele-Seminar last week enjoyed it. I've received very, very positive feedback from many of you. I apreciate it. We sold out of every "Just Add Traffic" course in 1 hour. Many more Tele-Seminars to come as part of your FREE subscription to The Home Business Insider. Stay tuned!
About Andrew J. Cass:
Andrew J. Cass is a Home Business Development Expert, Marketing Consultant and Certified Dan Kennedy No B.S. Business Advisor. He is in the top 1% of income earners in the Direct Marketing and Home Business industry.
Andrew coaches and mentors Home Business Owners and Entrepreneurs from all over North America who want to be their own boss, control their own destiny and earn unlimited income from home.
www.AndrewJCass.com
Copyright 2007 - One LifeStyle Marketing, LLC
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