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"How Your 'Junk' Mail Can Make You A Fortune..."
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I'm attending the Glazer-Kennedy 2008 Marketing And Money Making Super Conference in Nashville, TN this week. This annual conference attracts more of the world's top marketers than any other...hands down. This is a legitimate "who's who" of very, very successful online entrepreneurs, business owners, copywriters and authors (even a rock start) from all walks of life. It's an absolute honor to be here.
Today alone...Gene Simmons of the rock band KISS, Derek Gehl, CEO of The Internet Marketing Center, George Ross from Donald Trump's The Apprentice, and of course, Dan Kennedy and Bill Glazer...
If you don't know who Dan Kennedy is you should because at this point he is regarded as the world's #1 expert and foremost authority in the Direct Response Marketing and Copywriting arena now commanding a smooth $2,800 per hour (yep, you read that right)...And turning clients away he is in such high demand.
I hope to see YOU here next year!
This week I want to share with you Dan's all time favorite marketing strategy and why he loves loves his 'junk' mail...
Direct mail is my all time favorite Direct Response Marketing method for many different reasons including:
#1: There are lots of options regarding formatting costs.
#2: You get things directly into the hands of the prospect.
#3: At least for a brief moment you have the person's undivided attention.
#4: It is completely results measurable.
#5: It can be combined with other marketing methods.
#6: You can learn to do your own copy and graphic work.
There are several different ways you can use direct mail too, including acquiring or attracting new customers as a pre-approach prior to a telephone or personal call and to communicate with existing customers.
I suggest you immediately begin opening and reading all of your so-called 'junk mail' and building files for each the categories of uses I mentioned. Keep the pieces that strike you as interesting and effective.
Personally...I love junk mail!
Thousands of companies spending millions of dollars to educate me about savy marketing techniques that I can adapt to my businesses. The big companies that do a lot of direct mail marketing are very sophisticated in their methods.
They employ the very best writers and consultants, people who often command anywhere from $10,000 to $25,000 just to write a sales letter. These guys are sharp. You can learn from their work. These companies test, test, test and test some more.
So your junk mail is bringing you the end results of collaboration between the brightest direct marketing minds and the costliest marketing research in the country. I'll dare you throw it in the wastebasket.
~ Dan Kennedy
...Sometimes the very best strategies are right under our nose.
Take Action! See you next week…
Your partner on the inside,
www.TheHomeBusinessInsider.com
About Andrew J. Cass:
Andrew J. Cass is a Home Business Development Expert, Marketing Consultant and Certified Dan Kennedy No B.S. Business Advisor. He is in the top 1% of income earners in the Direct Marketing and Home Business industry.
Andrew coaches and mentors Home Business Owners and Entrepreneurs from all over North America who want to be their own boss, control their own destiny and earn unlimited income from home.
www.AndrewJCass.com
Copyright 2007 - One LifeStyle Marketing, LLC
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