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"Are You Plain Vanilla Or Compelling?"
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I was hosting my private Mastermind Coaching Group down here in Miami last week and our topic was a good one, a great one actually...
Seven Entrepreneurs and Business Owners in South Florida spend a half day with me once per month and I literally dissect their business ideas and marketing pieces like heart surgeon.
This was our topic:
How To Go From A "Plain Vanilla" Message To A "Compelling Message" In Your Marketing
Do you know the difference? Let's find out which one you are…
Take a look at your current marketing message or main headline for your business. Do that right now. Go get it. I'll wait right here….
Ok, does your message or headline reach out and grab you? Does it excite you? Is it "compelling" or is it "plain vanilla" like 99% of the garbage out there?
Here's an example...
Plain Vanilla:
Professional Golf Lessons From A Former PGA Winner
Highest Quality Furniture At Discounted Prices
Compelling:
Former PGA Winner Guarantees You’ll Hit The Ball Longer And Straighter Than Ever Before – After Just Two Lessons
Designer Quality, Hand-Crafted Furniture At Prices So Unbelievably Low
Your Neighbors And Friends Wouldn’t Believe How Little You Paid For Your Beautiful New Room If You Told Them
See the difference??
I have news for you…If you're not "compelling" today in a very, very crowded marketplace, you may not be in business very long.
So how can YOU be more compelling? How can YOU stand out in a crowded market place?
Spend some time on this. Take this exercise seriously. It will make ALL the difference in your marketing and NO doubt help you "Explode Your Home Business Empire."
Take action! See you next week...
Your Partner On The Inside,
About Andrew J. Cass:
Andrew J. Cass is a nationally recognized sales and marketing pro with a specialty in lead generation. He serves as Senior Vice President of Marketing for an Internet Marketing company as well as Vice President of Business Development for a private financial education company. He sits on the Board of Directors for both organizations. Andrew is also the Dan Kennedy Certified Independent Business Advisor (IBA) for Miami, Florida.
www.AndrewJCass.com
Copyright 2007 - One LifeStyle Marketing, LLC
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